Facts: U.S. Pavilion for EXPO 2000, the Millennium Worldˇ¦s Fair
Theme Diversity & Opportunity
 
U.S. Pavilion Management USA at Hannover 2000, Inc. , a 501C3, non-profit foundation.
 
Location Hannover, Germany (Located at the center of the European  road and rail systems for easy accessibility from most major European cities)
Facility Description The United States pavilion, "Main Street: Passage and Movement" takes the form of an American town, using streets, boardwalks and storefronts to make up its essential structure. This structure captures the essence of Americana in a carefully narrated environment, designed to allow events and exhibitions to function independently from one another.
 
Expected Visitors 40 million to EXPO 2000, U.S. Pavilion will welcome over 60,000 visitors each day for 153 days.
Nationality Profile of Visitors 60% from Germany, 30% from Europe and 10% non-European
Primary Target Groups Young adults aged 14 to 19 years, Singles and couples without children (aged up to 40), Families, and middle-aged adults (between 50 and 50 years old)
Pavilion Attractions When one approaches the US Pavilion, the immediate realization is that the pavilion is like no other. While many other pavilions present technology or theoretical solutions to real problems, the US Pavilion has been designed to harness the energy of American life, representing not only the scientific achievement by also the importance of Americaˇ¦s cultural diversity. Based on the idea of a high-tech provisional frontier town, the entire Pavilion will elicit excitement from all visitors. Featuring the visually stunning interior design of Edwin Schlossberg, the pavilion will house interactive exhibits not simply for visitors to watch, but in which they are encouraged to participate. Showcasing our theme, "Diversity and Opportunity," the Pavilion will have an interactive exhibit on the immigrant experience where visitors will be able to learn about immigration from their home countries. We are working closely with the National Museum of the American Indian to present an exhibit entitled "Woven by Grandmothers,ˇ¦ which will showcase 19th Century Indian weavings, jewelry, art and pottery, along with a number of 19th Century Curtis photographs. Additionally, we will have jewelers, potters, and weavers at the Pavilion to demonstrate American Indian art and culture in America today. We will also have the finest Native Northwestern totem pole carver on-site to carve a 50-foot pole, which will be given to the people of Germany from the people of the United States. Carnegie Mellon University has designed a "Synthetic Interview" where visitors will be able to interact with famous personalities such as Albert Einstein. An extensive video database of actual statements made by the personalities, both live and re-enacted renders curiously appropriate (and sometimes interestingly inappropriate) answers to a broad range of questions. The Smithsonian Museum and NASA will present an exhibition on space exploration in the past, present and future. Potentially the biggest draw for the Pavilion is our unique series of Master Classes. These Master Classes will be held every day of the EXPO and will feature famous people who have inextricably associated themselves with the American experience. From actors like Sharon Stone and Anne Archer, dancers from the American Ballet Theater, and Metropolitan Opera contralto Denyce Graves, to lawyer Alan Dershowitz, and the President and First Lady of the United States, these people will speak to visitors about their life experiences and respective areas of expertise. These classes will be open to all visitors. We know that the U.S. Pavilion at EXPO 2000 will represent the diversity, opportunity, and excitement of the United States and will be a memorable experience for all.
Shops and Concessions A limited number of prominent retail and concession spaces will be available for sponsors to showcase there goods and services. These shops will cater to visitors looking to purchase products from quintessentially American brands.