A Responsible Press Office

CONTENTS

What a Press Office Does

The Job of the Press Officer

The Press Office at Work

The Communications Plan

Message Development

Tools of the Press Office

Press Releases, Media Advisories, and Fact Sheets: A Closer Look

Interviews: A Closer Look

Press Conferences

Crisis Communications

Event Planning

Ethics: Codes of Conduct

In Brief...

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’個’’任’’’辦公’

第’章 : ’’辦公’’’什麼

’’辦公’’什麼’不’什麼’
’’’’’’’’
’’’’體打交’’’任

第’章 : ’’’’’’

’’’言’’角’
’立’’’’’’
’’’’調
’’’’’辦公’’關’
’’’賴’’言’

第’章 : ’’辦公’’’’

’’’考’’’’考
分’
’’辦公’’日’’動
把’’’’’’’
’調’必’’

第’章 : ’傳’’

’’’領導’’’
’’’傳’’
擬’’體’’方’

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